# Market Creation and Management Market builders, who are participants in the protocol, play a vital role by establishing unique and appealing prediction markets to boost user engagement. These individuals receive incentives through a share of the total payouts from the markets they set up, meaning their earnings grow as their markets attract more activity. This innovative approach empowers users to act as their own intermediaries or bookies, challenging traditional models. The potential earnings for market builders are directly linked to the level of interest and engagement their markets generate. Therefore, it's advantageous for builders to promote their markets effectively to attract more participants. This incentive model is designed to enhance both user involvement and the volume of transactions on the protocol, contributing positively to the platform's revenue, user rewards, and the reduction of token supply. Market builders use their personal wallets to create and manage markets, receiving their compensation directly into their chosen wallets. Their rewards come in two forms: a portion of the market's proceeds and governance tokens. As the amount of governance tokens in their possession grows, these builders gain the ability to participate in the platform's governance, influencing its rules and strategic direction. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.syrax.io/syrax-market/whitepaper/how-syrax-works/market-creation-and-management.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.